Last Updated Nov 2019
- Collection of information
What constitutes “personal information”?
Personal information is information that can be directly or indirectly associated with a specific person such as a customer's name, address, telephone number, e-mail address, credit card number, information that would permit us to contact a customer physically or online, a customer's account information (such as username and password), or information about activities directly linked to a person, such as his or her purchases.
Some state laws define personal information to include additional information, such as a person’s Internet IP address, geolocation data and biometric information.
Personal information does not include "aggregate" information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed and there exist technological safeguards that prohibit reidentification of the consumer to whom the information may pertain.
In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
We collect certain personally identifiable information defined as “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household”) when you sign in to the Website; create an account for online shopping; register with MILLY; participate in a contest, promotion or survey; or request other services that require information, registration or subscription. We also keep a record of your product interests and purchases online and automatically receive and record information on our server logs from your browser (including your IP address, MILLY cookie information and the page you requested).
How We Collect Information
MILLY collects the information that you voluntarily provide, online or in-stores, such as when you:
- make a purchase;
- register with a Site;
- sign up for special offers or promotions;
- use a third-party connection or log-in to create a membership or profile on any of our Sites, access any content on our Sites or forward content from our Sites to another person (such as email, Facebook, Twitter, Pinterest, Instagram, Google Plus and YouTube); or
- contact us for any reason, reply to one of our inquiries by mail, online, or by telephone through customer service.
In addition, we and our third-party providers may automatically collect some information when you visit the Sites, such as your computer's IP address, operating system, the site from which you linked to us, and the time and date of your visit and purchases.
If you want to access, correct or object to the collection of your personal information, you can contact us using the details set forth below in the Choice/Opt-Out paragraph. If you are a resident of California, you have certain additional rights that are set forth below in the California Residents section.
What Are Cookies And Tracking Technologies?
MILLY and its analytics and other service providers use technologies such as cookies, web beacons, tags, scripts and other similar technologies (collectively, "Cookies") to collect information. These technologies are used to help us and our business partners analyze trends, administer the Sites, remember preferences, track users’ movements around the Sites and gather demographic information about our customer base as a whole. Some types of Cookies, like web beacons, allow us or third parties working on our behalf to gauge and enhance the effectiveness of our marketing by allowing us to understand whether users follow links in our e-mails or on our Sites, and by gathering information about other sites users visit before and after visiting our Sites. Certain other Cookies are used to store preferences on a user's computer or mobile device, or display content based upon what a user viewed on the Site to personalize their visit. Currently, MILLY employs cookies and tracking technologies on its Sites, including the following:
- Essential Cookies. These cookies enable you to move around the Sites and to use their features. Without these absolutely necessary cookies, certain aspects of the Sites would not work. No information about your browsing habits is gathered by these cookies.
- Session Cookies. These cookies contain information that is stored in a temporary memory location on your computer. They are deleted after the online session is completed or your web browser is closed. These cookies store information that you input and track how you move within our Sites.
- Functional Cookies. These cookies remember how you like to use the Sites and help to personalize them accordingly. These cookies do not collect personally identifiable information or track your browsing habits, but they do help us serve you with ads.
Disabling Cookies and Tracking Technology
Some, but not all, Cookies may be disabled or removed through cookie management tools provided by your browser. If you are concerned about cookies and tracking technologies, we encourage you to visit the websites www.allaboutcookies.org to better understand what Cookies are set on your computer or mobile device and how to manage, disable or delete them. In addition, some of our third-party advertisers or display networks (including Google Analytics) may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and allow consumers to opt-out of targeted advertising based on web activity tracking. Additional information about the foregoing is available at http://www.aboutads.info/choices/.
If you choose to disable or delete Cookies, you should know that you may not be able to take advantage of all the features of our Sites, including certain personalized features. Rejecting Cookies may also affect your ability to perform certain transactions on the Sites, and our ability to recognize your browser from one visit to the next. Accordingly, if you opt out, you will still see ads from us online, but we will not know it’s you, so we will not be able to apply any of your ad preferences. Note, also, that we will keep a cookie on your computer to remember that you have opted out. That opt-out cookie (like all Cookies) is associated with a particular computer and browser. So if you get a new computer, install a new browser, or clear your Cookies, you’ll need to opt-out again.
- Use of Personal Information
Use of Personal Information by MILLY
As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
The personal information we collect is generally used to process your requests or transactions and to provide you high quality service, tell you about opportunities we think will be of interest, and understand your needs so that we can serve you better. Specifically, MILLY may use personal information in the following ways:
- for the specific purpose for which it was voluntarily provided;
- to provide you with a personalized browsing experience when using the Sites;
- to fulfill any contractual agreements between you and us (for example when you place an order for products through the Sites);
- to send you details (including by mail, phone, e-mail or text) of other products which we think may interest you, where you have consented to this and share your information with third parties for this purpose, unless you inform us that you do not want to receive these details;
- to manage any account that you hold with us:
- to ensure that content from the Sites is presented in the most effective manner;
- to notify you about changes to the Sites or our services;
- to develop, market, sell or provide products and services of interest;
- to deliver communications or obtain feedback relevant to your use of the Sites;
- to evaluate the quality of the information, provide more relevant content, analyze Site usage, and improve the Sites and the services provided through them;
- for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity;
- to create anonymous data for market profiling purposes that may be used by us and shared with our group of companies or third party service providers; and
- as permitted by, and to comply with, any legal or regulatory requirements, process or provisions.
If you prefer not to receive promotional information from us, we make it easy for you to let us know. You can contact us at any time to decline promotional information (see the Choice/Opt-Out paragraph below).
Sharing of Personal Information
- business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; and
- analytics and search engine providers that assist us in the improvement and optimization of the Sites.
We may also access and disclose your personal information in the event that MILLY were to sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets, and if MILLY or substantially all of its assets were to be acquired by a third party, the personal information of our customers would likely be one of the transferred assets. Additionally, MILLY may disclose personal information as may be permitted or required by law, regulation, rule or court order; pursuant to requests from governmental, regulatory or administrative agencies or law enforcement authorities; or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Terms of Service, or activity that appears to us to be illegal or may expose MILLY to legal liability; and in situations that we believe to be emergencies involving potential threats to the physical safety of MILLY or to protect the rights, property, or safety of MILLY, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
- Access to Personal Information
Use of Personal Information by MILLY
MILLY has implemented physical, electronic and procedural safeguards to store and maintain your personal information in a secure environment. Further, when you enter personal information or your credit card information online, that information is encrypted using security software called SSL (Secure Socket Layer). SSL encrypts all information entered on our site before it is sent over the Internet. We also use SSL to allow you to securely view your online account and registration information. While we and our service providers, including Shopify, have implemented safeguards, you should be aware that Internet security technology rapidly changes. We cannot guarantee that the safeguards we and our providers employ today can protect your Information from the threats of tomorrow. Despite MILLY’s reasonable efforts, factors beyond MILLY’s control may result in disclosure of personal information. Accordingly, MILLY is not in a position to guarantee that your information will be secure under all circumstances. In the unlikely event that we believe that the security of your personal information that we possess or control may have been compromised, we will notify you of that development in accordance with applicable laws.
If you sign up with MILLY to receive electronic newsletters or promotional emails, including new ideas, special offers and event information, or to otherwise receive communications about our products and services, you will have the right at any time to opt-out of receiving marketing emails or to specify which, if any, communications you would like to receive from us. You may contact us at any time by emailing firstname.lastname@example.org. There is no charge to unsubscribe.
Information about opting-out from targeted advertising and disabling cookies is provided above in the Disabling Cookies and Tracking Technology paragraph.
California Residents: Your Privacy Rights
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information we share with third-parties for direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third-parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a request by email to the address as provided below in “Contact Us” and specify, in your request, that you want a “California Privacy Rights Notice.” Please allow 30 days for a response.
Contact Us: Questions, Concerns About or Reviewing or Correcting Personal Information
- Other Disclosures
Use of the Milly.com Web Site by Children
The Sites are intended for general audiences. MILLY does not intend to, and does not knowingly, collect personal information from children who are under 13 years of age. Children under the age of 13 are not permitted to make purchases on the Sites.
Links to Other Sites
How We Respond to "Do Not Track" Signals
Our Sites do not respond to or alter the practices detailed herein based upon your selection of the "Do Not Track" setting or other "opt out" setting or feature that may be offered by your browser.
Changes to this Statement
Last Updated November 13, 2019. © 2019 MMJ Apparel LLC and MMJ Apparel IP, LLC.